Social Networks and Collective Action: Understanding Mobilization and Influence

Authors

  • Dr. Ghazi Zahid University of Sargodha, Sargodha, Pakistan Author
  • Dr. Haider Abbas Quaid-i-Azam University, Islamabad, Pakistan Author

Keywords:

social networks, collective action, mobilization, influence, social movements, activism, network dynamics, information flow, norm diffusion, resource allocation, key actors, network structures, social change, civic engagement, interdisciplinary research

Abstract

This paper explores the intricate interplay between social networks and collective action, aiming to enhance our comprehension of mobilization and influence within contemporary societies. By delving into the dynamics of social networks, the study investigates how these interconnected structures facilitate or impede collective actions, encompassing social movements, activism, and other forms of coordinated behavior. Drawing on interdisciplinary perspectives from sociology, communication studies, and network science, the research scrutinizes the mechanisms through which information, norms, and resources flow within networks, shaping the dynamics of collective mobilization. Furthermore, the paper examines the role of influential actors and key network structures in amplifying or constraining the impact of collective actions. The findings contribute to a nuanced understanding of the complex relationships between social networks and collective action, offering insights that are pertinent to scholars, policymakers, and practitioners in fields related to social change and civic engagement.

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Published

2024-10-10